GOOD REASONS | CAMPAIGN

The Good Reasons Co team are the goodest of the good, and I love any opportunity to get behind the lens to create some goodness for them.

They produce and deliver custom gift boxes with a cheeky twist. There’s not a caramelised pistachio or quince paste in sight – they gift only good things that people actually want to receive.

Did your best mate recently break up with their boyfriend? A bottle of ‘good riddance’ shiraz will do the trick. Did one of your pals pull up their sleeves and help you move house? How about a bottle of “You’re a good egg” chardy? There’s wine glasses, yummo chocolate and comfy and cool caps available too.

With this specific shoot they wanted to showcase their “good thanks” and “good morning” caps. The founders did not want to pose for photos, they just wanted to showcase their caps in a good vibes environment – authentic moments that reflect the brand's commitment to effortless style.

They rolled out their old yellow Range Rover, which was THE most perfect car for this shoot, and we just laughed our way through the afternoon while I snapped away. Good vibes only.

Click below to send someone some good vibes.

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Caitlin Marwaha - Personal Brand Campaign