EVERY STANDOUT CAMPAIGN
is an adventure.
While each campaign and project is distinct, my creative process follows a proven path, that will separate you from the beige noise out there.
Here’s how I bring your project to life
INITIAL ENGAGEMENT
Oooh this is where I’m at peak curiosity. I dive deep into understanding your brand story, challenges, vision, and what you’re hoping to achieve. This is about listening more than talking and establishing what success looks like for your campaign.
CREATIVE DIRECTION
Curiosity turns to creativity. The “but what if” is strong at this stage. But what if I could procure you a yacht? With your needs clearly understood, I develop a comprehensive creative approach, mapping out concepts, locations, timelines and preemptive solutions to potential challenges. Prepare yourself for some A+ scribbles as I storyboard your project.
PRE–PRODUCTION
Vision becomes reality as we capture your brand story through professional photography and videography, balancing structured direction with the flexibility to embrace unexpected magic moments.
DURING PROJECT PHASE
Onsite direction is provided as well as daily rushes and preliminary edits for immediate use if required, particularly valuable for events and multi-day campaigns where timely content keeps your audience engaged.
POST-PRODUCTION PHASE
Your story takes shape as raw content transforms into polished campaign assets through professional editing, colour grading, and format optimisation—all refined through collaborative feedback.
DELIVERY PHASE
Your finalised campaign assets are delivered in agreed formats with usage guidance, launch support, and a conversation about future creative possibilities.
WHAT MAKES MY PROCESS DIFFERENT?
With my Creative Direction hat on, there’s always method to my madness, and it’s an adventure to find creative ways to make you stand out from the bombardment of beige noise out there.
You're not dealing with multiple vendors or agencies when you work with me. You have a one woman wrecking crew, a creative partner, who is handling the entire journey, solving problems creatively at every stage, and delivering a campaign that genuinely packs a punch.
Of course along the adventure, I might pull in my trusted key partners to strengthen our project, but you won’t be hand-balled to the work experience kid.
