EVERY STANDOUT CAMPAIGN
FOLLOWS A JOURNEY.
While each project is unique, my creative process follows a proven path that balances structure with flexibility.
Here's how we'll bring your vision to life …
INITIAL ENGAGEMENT
I dive deep into understanding your brand story, challenges, and vision—this is about listening more than talking and establishing what success looks like for your campaign.
CREATIVE DIRECTION
With your needs clearly understood, I develop a comprehensive creative approach, mapping out concepts, locations, timelines and preemptive solutions to potential challenges.
PRE–PRODUCTION
Vision becomes reality as we capture your brand story through professional photography and videography, balancing structured direction with the flexibility to embrace unexpected magic moments.
DURING PROJECT PHASE
Onsite direction is provided as well as daily rushes and preliminary edits for immediate use if required, particularly valuable for events and multi-day campaigns where timely content keeps your audience engaged.
POST-PRODUCTION PHASE
Your story takes shape as raw content transforms into polished campaign assets through professional editing, colour grading, and format optimisation—all refined through collaborative feedback.
DELIVERY PHASE
Your finalised campaign assets are delivered in agreed formats with usage guidance, launch support, and a conversation about future creative possibilities.
WHAT MAKES MY PROCESS DIFFERENT?
While the structure follows a logical path, what sets my process apart is the blend of creative direction with technical execution.
You're not dealing with multiple vendors or agencies—you have one creative partner handling the entire journey, solving problems creatively at every stage, and delivering a cohesive campaign that genuinely stands out.
