PACKAGE SOLUTIONS

THE FULL SHEBANG CAMPAIGN PACKAGE

You're ready to swing big.

You want a creative campaign concept that will have your brand swinging for the fences AND you want the entire thing produced to perfection. LET’S GO!

Aerial drone footage of lush forest canopy captured during the Reimagine Purpose campaign, showcasing Stef Hanson's landscape cinematography skills.

THIS IS FOR YOU IF...

You don't JUST want to stand out, you want to be the brand that others wish they could be. You're ready for a creative partnership that handles everything from wild initial concept through to final polished delivery.

This isn't just about making content, it's about creating moments that define you and your brand's place in the industry. When you invest in the full creative journey, you're not buying a service, you're investing in your own growth, and I love coming along for the entire adventure.

WHY GO ALL IN?

This is where brands become legendary. When you commit to the full journey - from wild creative concept through to flawless execution - magic happens.

You're not just getting a campaign, you're getting a creative partnership with someone who will move mountains [or procure yachts when tinnies fall through] to make your vision legendary.

Every challenge becomes an opportunity. Every “but what if” becomes a moment of creative breakthrough. Every delivery exceeds expectations because we're building something designed to be absolutely unforgettable.

This is about more than content, it's about creating the campaign that defines what your brand stands for and what it's capable of.

Let's create something that doesn't just stand out - let's create something that becomes the standard everyone else tries to reach.

Stef Hanson on set directing video shot, demonstrating her hands-on creative direction approach during professional production.
Directing Megan, owner and founder of Lume Marketing, in the It's Not You, It's Them campaign. video

THe complete journey

CREATIVE BRIEFING AND IDEATION

90-minute campaign briefing session where we dive deep into your vision, goals and budget. This is where we figure out what “legendary” looks like for your brand.

Ideas pitching session where I share my initial concepts. Expect some “but what if we...” moments that will genuinely excite you.

Agreement on the creative concept and campaign requirements that will have your competitors scrambling to keep up.

CAMPAIGN CONCEPT DELIVERY

Visual mood board that captures the entire campaign aesthetic and vibe.

Detailed storyboard mocking up the video story, frame by frame.

Comprehensive scope defining exactly how many videos your campaign will require and the strategic goal for each piece.

Coordination, scoping and securing locations and/or studio locations.

CAMPAIGN CREATION

Pre-production meeting before shoot where we nail down every detail and preempt any potential hiccups.

Two full days on set where your vision becomes reality (additional set days can be added at additional cost).

Video editing, grading and styling that brings your story to life with cinematic quality.

Outputs as agreed - usually one hero video and four cut downs, including up to two major edits and one minor edit.

Photography to support the video rollout across all your marketing channels.

Stef capturing a scene on a campaign shoot
The best in the business, Penny and Brooke on camera on the Penn & Lytics branding campaign

INVESTMENT

from $12,000 + GST

Rough breakdown:

  • $4,000 + GST deposit at commencement

  • $4,000 + GST upon delivery of campaign concept or 4 weeks from deposit payment, whichever is earlier

  • $4,000 + GST after final video edit or 4 weeks from previous payment, whichever is earlier

Travel outside of metro Melbourne and venue or studio hire (if required) are additional costs.

Need me to get on a plane and come to you? Can, and will do.

CREATIVE DIFFERENCE

The magic happens in the spaces between the planned shots, in the “but what if we tried this” moments, in the creative problem-solving when the original plan needs to evolve. It's in the network connections that turn a good concept into an extraordinary one, and in the relentless pursuit of that perfect shot that becomes your signature moment.

You get access to my entire creative arsenal - the years of storytelling experience, the technical expertise, the industry relationships, and that slightly unhinged willingness to go the extra mile to make something truly remarkable. This is where brands stop being forgettable and start being legendary. We will swing for the fences together, and smash it out of the park.

IDEAL FOR

BRAND REPOSITIONING CAMPAIGNS

Complete brand makeovers that announce “we're not who we used to be,” industry leadership campaigns that make competitors nervous, market expansion that introduces you to people who've never heard your name, differentiation strategies that make you impossible to confuse with anyone else, and brand evolution that shows you're not stuck in the past.

PRODUCT/SERVICES LAUNCHES

Revolutionary introductions that change everything, new service launches that expand what people think you're capable of, market disruption campaigns that flip industries on their head, innovation showcases that prove you're ahead of the curve, and game-changing announcements that make people pay attention.

THOUGHT LEADERSHIP CAMPAIGNS

Industry expert positioning that makes you the person everyone wants to quote, event promotional campaigns that fill seats before you even announce the topic, book or course launches that establish your authority, keynote promotion that gets you on the stages that matter, and influence building that turns your opinions into industry standards.

INDUSTRY DISRUPTION CAMPAIGNS

Challenge-the-status-quo messaging that makes people question everything they thought they knew, revolutionary approaches that rewrite the rules, standard-setting content that becomes the benchmark everyone else measures against, competitive advantage showcasing that leaves others scrambling to catch up, and market leadership establishment that puts you so far ahead the competition can't even see you.

Ready to create something
that stands out?